Our Public Relations Practice

The late entertainer Will Rogers once said, "All I know is just what I read in the papers."  Will might be shocked at his options today.  People still believe what they read in newspapers, but there is an avalanche of new media competing for our minds.  Anyone can use the internet and social media to comment on your business.  With a "tweet" a reputation built over decades is destroyed in seconds.  Patterson Partners creates public relations strategies that protect your reputation, sell your products and build credibility with all stakeholders.

Our Services Include

• Reputation Management
• Issues and Crisis Management
• Employee / Community Relations
• Opinion Research
• Media Relations
• Corporate Social Responsibility Planning
• Influencer Relationship Management
• Marketing Support
• Representation at Trade Shows & Conventions

Special Services

Employee Issues Management

Conflicts between management and labor can put stress on entire communities.  If not addressed, conflicts may lead to organizing campaigns and the attendant bitterness and lost productivity.  We believe the best defense is to focus on building positive employee and community relationships and trust in management through continuous communications programs that speak to employee issues.

Identifying and cultivating relationships with persons who influence your employees is also critical.  We are experts at this.  As trusted sources of information for your employees they can be your best allies for designing programs and aligning corporate interest with those of employees and the community.

We are team players accustomed to working with legal counsel and management to solve your specific issues.

Issues and Crisis Management

Patterson Partners has the tools and experience to help clients be better prepared, no matter what the crisis.  Patterson Partners customizes crisis management programs for clients based on their needs.  Whether it's an internal problem affecting employees or an external effort to protect or defend a company's reputation, Patterson Partners brings a strong strategic perspective founded on experience, understanding and insight.

As Louis Pasteur once said, "chance favors the prepared mind."  Likewise a company's best chance for a favorable outcome in a crisis is to lay the groundwork well in advance.  We help clients develop clear, concise crisis management plans to respond quickly and effectively when needed.

Influencer Relationship Management

"One American in ten tells the other nine how to vote, where to eat, and what to buy.  They are The Influentials." . . .       Ed Keller & Jon Berry .

At a time when the number of media is exploding and marketing is becoming more pervasive throughout life.  The channel with the greatest influence in America is neither the traditional media of television, radio, or print advertising nor the new medium of the World Wide Web, but the human channel of individual, person-to-person, word-of-mouth communication.  Patterson Partners helps companies identify and reach the Influentials who impact their businesses.

Research

Quality research is a very elusive target, whether it's related to an issue or market and brand analysis.  At Patterson Partners, we utilize techniques, testing and analysis procedures that yield truly valuable information.

Our research strategies can incorporate any combination of focus groups, one-on-one interviews, secret shopper insights and/or quantitative methods.  Our goal at every step is to turn the date we gather into information that will help you improve your bottom line.